
Launch your STR Business with Confidence
You're ready to invest—but where do you start?
Do you buy the home near your favorite vacation spot? Chase a trend on Instagram? Or do you build your STR business with clarity and confidence from the start?
The Foundation Formula was created for aspiring property owners who want to make smart, strategic moves—not costly, rushed decisions.
Because short-term rental success isn’t luck. It’s alignment, strategy, and ownership.
Alicia Lytle, JD
Real Estate Investor | Course Instructor
What You’ll Learn:
How to identify STR-friendly markets and choose properties that actually cash flow
What criteria to use to avoid emotional purchases and make data-backed decisions
How to evaluate amenities, guest appeal, and property types for maximum ROI
Funding strategies that work—including traditional, creative, and out-of-the-box options
How to structure your business from day one for tax advantages and long-term growth
Whether you're buying your first property or making your next smart investment, this course is your roadmap to a confident, profitable start.
The biggest mistakes STR investors make happen before they ever get the keys. They buy the wrong property. In the wrong area. With the wrong setup.
The Foundation Formula gives you the clarity and strategy to avoid those costly missteps—and start with confidence.
Whether you’re planning to invest locally or out of state, this course helps you move forward without second-guessing your decisions.
The Foundation Formula gives you a smart start—but the full course gives you the complete system.
When you upgrade to the Full STR Course, you’ll also get:
✅ The Compliance Code – Master taxes, licenses, and legal protection so you stay compliant and confident
✅ The Operations Playbook – Streamline cleanings, automate communication, and scale your guest experience like a pro
✅ BONUS Module 8: Financial Management – Only available in the full course
✅ $150+ in savings compared to buying modules individually
✅ Templates, checklists, and support tools to build your business smarter, faster, and with ease
This isn’t just about starting strong.
It’s about finishing with freedom.